Génération Fruit,
specialising in the Italy origin

Génération Fruit and Italy have a shared past founded first and foremost upon kiwifruit. And for good reason: kiwifruit is one of Génération Fruit’s star products, and Italy, our direct neighbour, is the world’s leading kiwi producer, with some 430,000 tonnes, 70% of which are exported! Another strength of this border cousin is next-day delivery, guaranteeing fresh products. In addition to kiwis, Génération Fruit also imports Abate Fetel pears and grapes from Italy.