Because it is located in the southern hemisphere, at the southernmost tip of Africa, South Africa is a key origin for Génération Fruit, allowing it to offer out-of-season citrus fruits such as oranges, pomelos and lemons. It also imports avocados, pears and grapes. The products are unloaded in Rotterdam or Fos-sur-Mer, to supply the French market in the best possible logistical conditions. High-quality products and suitable storage are required due to the transit time of 3 weeks to 1 month for this country. Génération Fruit works in close collaboration with its South African partners to improve the quality of imported products and compliance with the European standards.